4 Simple Steps that will help get your property SOLD!


“…before you remove your property or put your home back on the market, take a step back and review your situation…


If your home has just come off the market and hasn’t sold, or you’re considering removing it from the market, don’t be discouraged. The reason it didn’t sell may have nothing to do with your home or the market. In reality, your home may have been one of the more desirable properties for sale. If  you still want results, before you remove it or put your home back on the market, take a step back and review your situation.

Q. Where should you begin?

A. Start by making a commitment to do what it takes to market your property to get it SOLD! With the right Estate Agent, proactive marketing, presentation & negotiation, the home sale you’re looking for is still well within reach.

Q. Why didn’t your home sell?

A. Review your previous selling plan and you’ll discover that an unsold property usually reflects a problem in one or more of these four major areas:

  1. Price

  2. Promotion

  3. Presentation

  4. Proactive Marketing

1. Pricing

Did price work for or against you? The “right” price depends on market conditions, competition and the condition of your home. Pricing it too high is as dangerous as pricing it too low. If your home doesn’t compare favourably with others in the price range you’ve set, you won’t be taken seriously by prospective purchasers.

You’ll get the facts when you see the stats!

To help you establish a realistic selling price for your home, ask your Estate Agent to provide you with an up-to-date market analysis to give you:

  • a review of comparable homes recently sold or currently for sale,

  • an idea of how long other homes have been listed, in order to calculate an average time in which a home can sell in today’s market,

  • a review of homes whose properties have been withdrawn from the market, to understand what issues were at play.

2. Promotion

…. Marketing Your Home To Sell! Some Questions You Should Be Asking!

One of the first steps in your marketing plan involves finding an Estate Agent who will best represent you. When interviewing Agents, test and compare their knowledge and ask each to demonstrate how they will market your home to buyers. Also compare how much online advertising the homes she/he lists, in what media (Property Portals like Rightmove, Primelocation, S1 Homes & Zoopla, social media, videos, etc.) and the effectiveness of one medium over the other. Remember, it’s not just how much they spend, but how they spend it.

Say goodbye to any Estate Agents using old, traditional methods to sell your home because they don’t work in today’s market!

To be competitive in today’s marketplace, Agents who use new and innovative, non-traditional marketing approaches are the ones who are getting more homes sold fast and for top price.

3. Presentation of Your Home

Showcase Quality!

Is your house someone else’s idea of a dream home? When buyers enter are they inspired? Do they think, “I love this home!” Remember, the decision to buy a property is based on emotion, not logic.

A house in move-in condition invites a sale. You need to consider:

  • fixing all the little squeaks and cracks

  • keeping it clean for all viewings

  • making it uncluttered

  • brightening it up

  • what your home shows like from the street concentrating on outside kerb appeal.

Plus – Consider taking care of major items, such having your home painted. Offering an incentive to your prospective buyers, so they can have painting completed is not the same as having done it for them. Now, as they’re trying to imagine what that new paint job will look like, they may also be discounting the price even further because of the less-than-perfect look of those walls.

Remember….

A house that presents well, sells for the best price because it outshines the competition. Ask your Estate Agent if they can arrange a complimentary pre-market valuation & appraisal designed to help you increase the saleability and value of your home.

4. Proactive Teamwork

Your home is a major financial investment, and your relationship with your Estate Agent should be a full partnership where your needs and wishes are heard, and you receive detailed and dependable feedback on the progress of your sale. Your Agent has a responsibility to source this feedback from the buyers who have both viewed online and been shown around your home by the Estate Agent, and to communicate this to you so together you can make the right decisions about what to do next. How well did this occur when you had your home up for sale?

Before You Put Your Home Back on the Market or change Agent remember:

  1. Effective communication is vital between you and your Estate Agent.

  2. Price your home according to market conditions, competition and the condition of your house.

  3. Be sure your house is in showcase, buyer ready-condition.

  4. Have an innovative, proactive marketing plan firmly set in place.

If you’d like to chat about why your home may not be selling, or what you need to do before you put your home on the market, we can help. Just drop us a line at sales@AMAZINGRESULTS.com or pick up the phone to us on 0845 301 222 – we’re waiting to help you move.